Our team
A combination of SIT’s innovation experts and Moore’s operational excellence consultants.
Udi Yerushalmi
CEOExecutive with media, investment banking and public-sector experience, including as former Deputy CEO of a major Israeli radio station.
Iris Arbel
CEO, Israel OperationsInnovation management expert with a PhD from the Technion, who also lectures in entrepreneurship at three Israeli universities.
Yoni Stern
Partner & SVP Business DevelopmentHas driven SIT’s strategic development since 2001 and teaches at Columbia Business School.
Amnon Levav
Co-Founder, CIO & Innovation FacilitatorCo-founder of SIT and co-developer of the method. Former managing director and editor of Status magazine.
Nadav Anker
Innovation FacilitatorManufacturing and operational excellence leader with 20 years of experience. Holds a BSc in Chemical Engineering and an MBA.
Aaron Lichtenstein
Managing Partner and OwnerCo-founder of AY Augmented Management, Moore’s predecessor. Founded TEFEN in 1982 and served as its owner and CEO. Led projects in manufacturing, logistics, retail, energy, health and finance. BSc in Industrial Engineering and Management, Tel Aviv University.
Yair Redl
Managing Partner and OwnerCo-founder of AY Augmented Management. Specializes in recovery and merger processes. Previously VP at TEFEN Consulting and Director of Consulting at Deloitte. MSc in Operations Research, Columbia University.
Pini Shmueli Nissan
Managing Partner and OwnerFormer CEO of BDO Consulting Group, with 20+ years in economic and financial consulting, valuation, due diligence and litigation support. MA in Economics, Tel Aviv University.
Asaf Ravkaie
Managing Partner and OwnerSenior economic consultant. Former CFO of Ferring Pharmaceuticals and a BDO partner for about ten years. Specializes in deal advisory, M&A, IPOs and market entry into Israel. CPA, MA in Economics.
Hagar Sagy Lichtenstein
CEOExperienced in organization and methods, sales, services, operations and logistics. Specializes in cost reduction, process analysis and change implementation. BSc in Industrial Engineering and Management, Tel Aviv University.
Tzach Kasuto
Managing Partner and OwnerFounding partner of Beta Finance. Nearly 20 years in economic and financial consulting, including management roles at BDO. Works on M&A, IPOs and fundraising. BA in Economics and MBA, Tel Aviv University.
What will your step change be?
If conventional improvement programs no longer deliver the impact you are looking for, it may be time to crack the challenge differently. Let’s look together at where your organization’s next improvement potential lies.












